Excited the book & Movie
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Martine Erickson (age 48) Martine Erickson is one of the founding partners at Mans Records Production. He is always referred to as the “big boss”, and is an executive known for identifying and signing promising new talent. His strategy is based on judging currents in the music industry and signing artists that reflect the mood and trends. He then invests in the artists, capitalising on their moment of success, being all too aware that in many cases their limelight may be all too fleeting.Martine is a busy businessman and as a result, he gives little of his time to his signed artists. He appoints agents, publicists and producers to take care of artists such as Chrislan and only intervenes when things start to go wrong.